Report Backlinks Screens

The Reports/Backlinks screen covers weighting assignments for each Backlink metric and Summary Report grouping statistics.

The Reports/Backlinks screen is divided into 3 distinct Backlink metric groups:

·         Backlinks

·         PageRank

·         Kurtosis

Kurtosis characterizes the relative peakedness or flatness of the PageRank value sample distribution compared with the normal distribution. Positive kurtosis indicates a relatively peaked distribution. Negative kurtosis indicates a relatively flat distribution.  High Kurtosis values are an indication of an outlier condition.

Users may enter weight values for each metric (or choose the DEFAULT report configuration for default weights).  Based on these weights, SE ANALYST calculates the weighted ratio (Weight %) for each metric and applies the ratio to the corresponding value for each Dataline.

The weighted average totals for Backlinks and PageRank are used in the scoring algorithm to compute the Grand Score.  Check boxes allow users to select statistics to display in the Summary Report.

Example:

Sample Dataline (Backlinks)

	Metric Group	Metric		Weight (value)	Weight %	Sample Dataline			Weighted Average Total
						Metric	Weighted Metric
Backlinks	Filter1	Links1		0	0.00%	602	0.00		367.56
	Filter2	Links2		0	0.00%	602	0.00
	Filter3	Links3		70	38.90%	338	131.48
	Filter4	Links4		70	38.90%	414	161.05
	Filter5	Links5		40	22.20%	338	75.04
PageRank		PR		75	15.30%	5	0.77		3.27
		Kpr		95	19.40%	3.7	0.72
	Filter1	PR1		110	22.40%	3.5	0.78
	Filter2	PR2		125	25.50%	2.8	0.71
	Filter3	PR3		85	17.30%	1.7	0.29
	Filter4	PR4		0	0.00%	1.7	0.00
	Filter5	PR5		0	0.00%	1.7	0.00
Kurtosis	Filter1	Kurtosis1		0	0.00%	-0.3	0.00		1.07
	Filter2	Kurtosis2		0	0.00%	-0.3	0.00
	Filter3	Kurtosis3		1	33.30%	-0.5	-0.17
	Filter4	Kurtosis4		1	33.30%	0.4	0.13
	Filter5	Kurtosis5		1	33.30%	3.3	1.10