Interpreting Quick Summary Report Data

The Quick Summary Report offers a compressed view of the most important ranking factors for each keyword.  Like the Summary Report, the Quick Summary Report combines Datalines into groups for more accurate data and easier reading.  The style of grouping depends on the grouping method defined on the Reports -> General tab . 

For this discussion, we will assume that the grouping method was set to "range" and 5 Datalines.

The first column of the Quick Summary Report shows the keyword.  The following 3 columns are User fields, which are entered during the job setup.  In our example, the first User field lists the searches per month.  The second User field lists the Overture 2nd place max bid price.  The third User field is blank as nothing was passed through.

The next field is labeled "Group Range".  Custom URLs are always listed first and represented by alpha characters.  The first Custom URL is represented as "a"; the second as "b" and so forth.  In our example, two home pages from two sample websites were included in SE ANALYST's setup.

Each metric in the following columns is the summary of hundreds of calculations.  Each row represents the metrics for that Group Range . 

Quick Summary Report
Keyword	User1	User2	User3	Group	Weighted Averages				Grand
				Range	Title %	Body %	Backlinks	PR	Score
email spam filter	990	2.09		a	0	0.2	214	3.65	20.3
				b	0	1.2	34	4.26	16.3
				1-5	3.3	0.7	771	4.03	26.8
				6-10	0.6	0.3	787	3.95	25.6
				11-15	0	1	161	4.24	20.1
				16-20	0	1	1871	4.11	29.5
spam filtering	990	0.75		a	0	0.2	85	3.25	15.5
				b	0	1	33	4.26	16.1
				1-5	10	0.4	678	3.56	22.5
				6-10	10	0.6	2091	4.5	29.6
				11-15	7.3	1.1	205	4.84	24.5
				16-20	0	0.2	1202	4.55	31.2
email retention	930	0.2		a	0	0	61	3.23	13.5
				b	0	0.9	29	4.12	15.3
				1-5	25.3	1.1	16	2.43	10.9
				6-10	14	0.7	1	2.69	6.1
				11-15	5.7	1	1	2.5	5.2
				16-20	15	0.4	1	2.68	6.4
employee monitoring outside the workplace	870	0		a	0	0.2	71	3.64	16
				b	0	0.1	28	4.01	14.1
				1-5	0	0.3	17	3.48	8.8
				6-10	0	0.2	3	2.02	3.9
				11-15	0	0.2	3	2.44	4.2
				16-20	0	0.2	6	2.27	4.8

There are exceptions, however.  If the Title % and/or Body% metrics are exceptionally weak, then a well optimized interior page with strong PageRank may possess enough "organic strength" to compete. 

The second most important metrics are the Title and Body %.  These metrics are more easily controlled and are known as "on-page factors".  The Title % is a strong indicator of the focus of the ranking page.  Higher keyword densities in the Title (greater Title % values) mean that fewer keywords can be optimized successfully. 

Consider this Title % calculation example.

Title: "Email spam filter | email retention"
	Phrase	Broad	Part
Weighting	100	60	40
% weighting	50%	30%	20%
Keywords				Title %
email spam filter	0.33	0.33	0.80	43%
email retention	0.25	0.25	0.60	32%

See Keyword Density Analysis for more information on density calculations.

Adding one more keyword like "employee monitoring" reduces each keyword Title % significantly.

Title: "Email spam filter | email retention | employee monitoring"
	Phrase	Broad	Part
Weighting	100	60	40
% weighting	50%	30%	20%
Keywords				Title %
email spam filter	0.20	0.20	0.43	25%
email retention	0.17	0.17	0.29	19%
employee monitoring	0.17	0.17	0.29	19%