Report Configuration Screens

Users may choose a DEFALT report configuration, or configure their own report settings.  Three screens cover all report configuration settings for both Detail and Summary reports.  The first screen covers General reporting configurations.

Field Description		Report Configuration
General	Apply Report Settings
	Load All Report Settings	Users may load previously saved report settings by selecting from the drop down box.  DEFAULT will always appear as the first choice.
	Save All Report Settings	Report Settings affect ALL report values.  NOTE: DO NOT modify report settings while this screen is open. Modified settings will not be saved.  Users may save up to 10 report configuration settings for future use .
	Group Summary Report
	Number of ranked pages per group	This setting determines the number of Datalines per group to be displayed in the Summary Report.  The DEFAULT value is set to 5.  Selecting 'Max' will display data for all Datalines.  Choose a value from the drop down menu.
	Summarize group by:	Datalines may be grouped by range or incremental. Group type Example Range 1-5, 6-10, 11-15, etc. Incremental 1-5, 2-6, 3-7, 4-8, 5-9, 6-10, etc.
	Report Sort
	1st 2nd 3rd	The first of 3 sort fields may be chosen from the drop down box.  Ascending or descending sort order may be chosen.
	Ignore (Summary Reports
	Indented Listings	When 2 listings from the same website would normally appear on the same SERP, search engines may choose to represent the second listing as indented (directly following the first listing).  This condition can introduce calculation errors in Summary Reports.  A check in this box will exclude or ignore indented listing values from Summary Reports.
	Body text less than XX words	Website pages with small amounts of text can produce extremely high KDA values.  Although not normal, such conditions can distort Summary Report calculations.  Values set in this field set an ignore threshold.  Datalines whose values are less than the set value will not be included in Summary Report calculations.
	Dead Link > XX% of TpLp Sample	Although infrequent, sometimes the backlink samples provided by a search engine are no longer good backlinks.  The setting will ignore Datalines with percentages greater than the set value in Summary Reports..
	Lurking outliers  IQR multiplier	Lurking outliers are anomalous conditions that cannot be directly observed by the metrics gathered.  Rather, they are apparent by their unusual Grand Score computations.  A statistical method known as Inter-Quartile Range (IQR) is used to determine these conditions.  A multipliers set to 1.5 will identify “normal” lurking outliers.  A multiplier of 3.0 will identify “extreme” outliers.  When the check box is on, Datalines whose IQR calculation are determined to be Lurking outliers will be ignored in Summary Reports.
	Ranked Page Summary Report
	Ranked Page Summary Report	Unique metrics are reported in the Detail Report for each ranked page (Dataline).  Check boxes in gray indicate values that are always included in the Summary Report.  Users may select additional group statistics to be calculated and reported in the Summary Report.
	Grand Score Algorithm	The Grand Score Algorithm is divided into the 3 primary ranking attributes: KDA, Backlinks, and PR.  A modified polynomial equation that produces a non-linear value is used to score each attribute.  When summed, the score values are reported as the Grand Score and represent the strength of each Dataline. Score Value = (( Weighted Value (KDA, Backlinks, or PR) + Adder (affects origin) )x Multiplier (affects slope) )^ Power (affects non-linear profile)  Example: Attribute Adder Multiplier Power Sample Weights Score KDA 0 350 0.54 0.097 6.71 Backlinks -7 26 0.31 367 17.03 PageRank -2.7 27 0.52 3.27 4.14 Grand Score 27.88 SE ANALYST provides an input field for each variable of the scoring algorithm.  Additionally, Sample wt (weight) Scores may be entered to produce Sample Grand Score values to better understand how the scoring algorithm works.